Market Targeting Can Bring Up Concerns About Privacy and Abuse

question 27

Multiple Choice

Market targeting can bring up concerns about privacy and abuse in all of the following ways EXCEPT ________.

• A) when marketing toward children
• B) when entertainment and commercial content blend
• C) when customers opt in to receive focused content
• D) when deceptive messaging is used
• E) when e-mails are personalized based on Internet searches by the customer

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Definitions:

Raw Data

Unprocessed or unanalyzed information collected directly from measurements or observations before any manipulation or analysis.

Content Analysis

A research method used for systematically analyzing and interpreting the content of written, visual, or verbal communication.

Validity

The extent to which a concept, conclusion, or measurement is well-founded and accurately reflects the real world.

Reliability

The degree to which a research method or instrument yields consistent results across different occasions or samples.