Even When Competing Offers Look the Same, Buyers May Perceive

question 144

Multiple Choice

Even when competing offers look the same, buyers may perceive a difference based on ________ differentiation.

• A) image
• B) people
• C) price
• D) channel
• E) services

---

Definitions:

Stages of Orientation

The initial phase in group development where members get to know each other and establish basic expectations about the group and their role within it.

Cohesion

The degree to which members of a group or team are connected and remain united in achieving a common goal.

Attraction

A force that draws individuals together, leading to friendships, romantic relationships, or other forms of social involvement.

Group Rituals

Established sequences of activities or ceremonies that are performed by a group, often with symbolic value.