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Kia Motors offers a new car model with the same features as other cars in the same segment. However, Kia's model is priced higher than its two main competitors. Kia is following a more-for-less positioning strategy.
Leading Questions
Questions designed to suggest a particular answer, often used in a way that influences the response of the person being asked.
Bias
Bias refers to a tendency, inclination, or prejudice towards or against something or someone, often in a way considered to be unfair.
Gulf War
A conflict in the early 1990s between Iraq and a coalition of countries led by the United States, following Iraq's invasion of Kuwait.
Eyewitness
A person who directly observes an event and can provide testimony or information about it.
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