________ Are a Form of Product That Consists of Activities

question 22

Multiple Choice

________ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

• A) Liabilities
• B) Services
• C) Brands
• D) Consumer products
• E) Specialty products

---

Definitions:

Upward Communication

The flow of information from lower levels of a hierarchy to higher levels.

Downward Communication

Information flow from the higher levels of a hierarchy to the lower levels, typically used for instructions, performance feedback, and policy announcements.

Organizational Goals

The objectives or targets that an organization aims to achieve, which guide its operations and strategy.

Informal Networks

Informal networks refer to the social connections and channels of communication within an organization that are not officially designated or structured but play a crucial role in information flow and collaboration.