While Advertising Campaigns Can Help Create Name Recognition, Brand Knowledge

question 70

Multiple Choice

While advertising campaigns can help create name recognition, brand knowledge, and perhaps even some brand preference, brands are not maintained by advertising but by ________.

• A) brand differentiation
• B) line extensions
• C) brand experiences
• D) brand sponsorships
• E) brand awareness

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Definitions:

Salaries Expense

This refers to the total amount paid by a company for employee salaries over a specific period, recorded on the income statement.

Trial Balance

A bookkeeping worksheet listing the balances of all ledgers in two columns, debits and credits, used to verify the equality of the two totals.

Cash Dividend

A payment made by a company to its shareholders, typically in the form of cash, out of its profits or reserves.

Journalize

The process of recording transactions in a journal, marking the first step in the accounting cycle.