Product Planners Need to Consider Products and Services on Three

question 28

Multiple Choice

Product planners need to consider products and services on three levels. At the third level, product planners must build ________.

• A) an actual product
• B) an augmented product
• C) core customer value
• D) a brand personality
• E) a basic product

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Definitions:

Rate Variance

The difference between the actual rate paid for something and the standard or expected rate.

Direct Labor Hours

The total hours worked by employees directly involved in the manufacturing of products or delivery of services.

Spoilage

Materials or products that are damaged or unsuitable for sale or use and are written off as a loss.

Machine Breakdowns

Unplanned failures or malfunctions of machinery, often disrupting production processes and requiring repair or replacement.