________ Are Consumer Products and Services That Customers Usually Buy

question 42

Multiple Choice

________ are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort.

• A) Unsought products
• B) Capital items
• C) Shopping products
• D) Convenience products
• E) Supplies and repair services

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Definitions:

Long-Term Memory

The capacity for holding, storing, and retrieving information over prolonged periods, often encompassing a lifetime.

Alzheimer's Disease

A progressive neurodegenerative disorder characterized by cognitive decline, memory loss, and changes in behavior, attributed to brain cell death and the breakdown of connections between neurons.

Elaborative Rehearsal

A memory technique that involves thinking about the meaning of the information and making connections to existing memories or knowledge.

Maintenance Rehearsal

A cognitive process involving the repetition of information to keep it in short-term memory or to encode it into long-term memory.