________ Are Consumer Products That the Consumer Either Does Not

question 47

Multiple Choice

________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying.

• A) Specialty products
• B) Convenience products
• C) Unsought products
• D) Shopping products
• E) Capital items

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Definitions:

Similarity

The state or fact of being alike or having common features, often used to describe how objects, ideas, or individuals share common characteristics.

Reciprocity

A social norm dictating that people should return the help or kindness they receive from others.

Communicator

A person or device that transmits or exchanges information.

Audience

A group of individuals who gather to watch, listen to, or read a performance, presentation, or work of art.