A ________ Is a Name, Term, Sign, Symbol, Design, or a Combination

question 65

Multiple Choice

A ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.

• A) feature
• B) brand
• C) line extension
• D) package
• E) value chain

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Definitions:

Universal Needs

Fundamental needs that are commonly considered essential for all humans, such as food, water, shelter, and safety.

Aesthetic Need

The human desire for beauty and visually pleasing experiences in their surroundings.

Sensation Seeker

A person who seeks out new and different sensations, experiences, and risks to achieve a heightened sense of excitement and adventure.

Arousal Theory

Arousal Theory suggests that people are motivated to engage in behaviors that help them maintain an optimal level of arousal, balancing between stimulation and relaxation.