Proton Corp

question 107

Multiple Choice

Proton Corp. is an automobile manufacturer known for producing efficient, durable, and low-priced cars. Recently, the company launched a new range of luxury cars to broaden its market appeal and to add prestige to its existing line of cars. This is an example of ________.

• A) social marketing
• B) product line filling
• C) product line stretching
• D) internal marketing
• E) cannibalization

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Definitions:

Media Richness

The ability of a communication medium to effectively convey information and promote understanding in a timely manner.

Employee Use

Pertains to how organizations leverage the skills, abilities, and time of their workforce to achieve business objectives and operational requirements.

E-Mail

E-mail is a system for sending messages and documents over a computer network, allowing for electronic communication between individuals.

Jargon

Specialized terminology used by a particular group, profession, or culture that may be difficult for outsiders to understand.