What Are the Key Service Characteristics a Company Must Consider

question 5

Essay

What are the key service characteristics a company must consider when designing marketing programs? Briefly describe each characteristic.

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Definitions:

Service Costs Accuracy

The precision with which the costs associated with delivering a service are measured and allocated.

Professional Services

Specialized services offered by trained professionals in various fields, such as legal, accounting, consulting, and medical services.

Service Shops

Businesses that provide intangible products, such as maintenance or repair services, to their customers.

Travel Agencies

Companies that provide travel and tourism-related services to the public, such as booking airline tickets, hotels, and tours.