Which of the Following Strategies Involves Weeding Out Weaker Brands

question 76

Multiple Choice

Which of the following strategies involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number one or number two market share positions with good growth prospects in their categories?

• A) megabrand strategies
• B) niche marketing strategies
• C) social marketing strategies
• D) co-branding
• E) licensing

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Definitions:

Instance Variable

A variable declared inside a class but outside any method, and is unique to each instance of the class.

Preconditions

Conditions that must be true before a function or operation can proceed in programming.

Postconditions

Conditions that must be true after the execution of a function or a block of code, used to verify the correctness of the program.

Power Method

An iterative algorithm used in numerical linear algebra to approximate the leading eigenvalue and corresponding eigenvector of a matrix.