A Particular Firm Added Three New Products Earlier This Year

question 66

Multiple Choice

A particular firm added three new products earlier this year to increase variety for customers. Two of the products failed to reach the minimal sales quota. Which of the following is LEAST likely to have been the cause of their failure?

• A) The products were priced too high.
• B) The products were advertised incorrectly.
• C) Competitors fought back harder than expected.
• D) Product research was too extensive.
• E) The product development costs were high.

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Definitions:

Formal Promotion Channels

Established pathways within an organization for disseminating information about promotions and advancement opportunities, often structured and officially sanctioned.

Negative Word of Mouth

The act of consumers sharing unfavorable opinions or experiences about a product or service with others.

Credibility

The quality of being trusted, convincing or believable.

Buzz Marketing

A viral marketing strategy that leverages word-of-mouth communications to generate excitement and anticipation for a product or service.