An Attractive Product Idea Must Be Developed into a ________

question 130

Multiple Choice

An attractive product idea must be developed into a ________.

• A) concept alternative
• B) product concept
• C) brand personality
• D) brand placement
• E) product strategy

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Definitions:

Foot-in-the-door Phenomenon

The tendency for people to comply with a large request after first agreeing to a small, related request.

Decorative Pumpkins

Pumpkins used primarily for ornamental purposes, especially during autumn and Halloween, rather than for consumption.

Cognitive Dissonance

The mental discomfort experienced when holding two or more contradictory beliefs, attitudes, or values, which often leads to efforts to reduce the discomfort through changing attitudes or beliefs.

Fundamental Attribution Error

The inclination to attribute others' actions too much to their character traits while overlooking the role of environmental contexts.