A ________ Is the Way Consumers Perceive an Actual or Potential

question 96

Multiple Choice

A ________ is the way consumers perceive an actual or potential product.

• A) product idea
• B) product concept
• C) product image
• D) brand personality
• E) concept test

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Definitions:

Multiculturalism

The co-existence of diverse cultures, where culture includes racial, religious, or cultural groups and is manifested in customary behaviors, cultural assumptions, and values, patterns of thinking, and communicative styles.

Communism

A political and economic ideology advocating for a classless society in which the means of production are owned and controlled by the community as a whole.

Consumerism

A social and economic order that encourages the purchase of goods and services in ever-greater amounts.

Cultural Diffusion

The spread of cultural beliefs and social activities from one group to another, blending and integrating different cultural practices.