Which of the Following Statements Is True of the New

question 104

Multiple Choice

Which of the following statements is true of the new product development process?

• A) The purpose of the idea screening stage is to create a large number of ideas.
• B) Under the business analysis stage, if the new product satisfies the company's objectives, the product then moves to the product development stage.
• C) A product concept is the way consumers perceive an actual or potential product.
• D) The concept testing stage is the stage at which the product and its proposed marketing program are introduced into realistic market settings.
• E) Commercialization is the process of inviting broad communities of people such as customers, employees, and scientists into the new product innovation process.

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Definitions:

Maya Indian Villages

Historical settlements of the Maya civilization, characterized by their advanced architectural, agricultural, and astronomical systems.

Prestige Economy

The creation of a surplus for the express purpose of displaying wealth and giving it away to raise one's status.

Leveling Mechanism

A cultural obligation compelling prosperous members of a community to give away goods, host public feasts, provide free service, or otherwise demonstrate generosity so that no one permanently accumulates significantly more wealth than anyone else.

Task Specialization

A process in which different individuals or groups within a community or organization focus on specific tasks or roles, contributing to efficiency and expertise development.