Which of the Following Is the Most Likely Circumstance for a Company

question 30

Multiple Choice

Which of the following is the most likely circumstance for a company to decide to do little or no test marketing?

• A) when the new product requires a major investment
• B) when management lacks confidence in the new product
• C) when management lacks confidence in the marketing strategy
• D) when the product has no substitutes and is new in its category
• E) when the costs of developing and introducing the product are low

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Definitions:

Social Benefits

The positive impacts on society as a whole from an action or policy, including improvements in well-being, equity, and community life.

Moral Standards

Principles that govern behaviors, distinguishing right from wrong based on societal, cultural, or personal values and ethics.

Ethics

Moral principles that govern behavior, distinguishing between what is right and wrong.

Folkways

Norms for routine or casual interaction that guide everyday behavior in a society.