P&G Introduced Its Duncan Hines Ready-To-Spread Frosting in a Small

question 108

Multiple Choice

P&G introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Mills became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new product development process before P&G could.

• A) commercialization
• B) co-marketing
• C) idea generation
• D) idea screening
• E) simulation

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Definitions:

Acquire Goods

The process of obtaining physical or digital products through purchase, lease, or barter to support an organization's operations or inventory.

External Sources

Outside entities, data, or information that contribute to an organization's decision-making, research, or strategic planning.

TPSs

Transaction Processing Systems, computerized systems that perform and record the daily routine transactions necessary to conduct the business; they serve at the operational level of an organization.

Walmart

An American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.