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A ________ Is the Way Consumers Perceive an Actual or Potential

question 96

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A ________ is the way consumers perceive an actual or potential product.


Definitions:

Test Value

A specific value used in hypothesis testing to compare against the statistic calculated from the sample data.

Chi-square Value

A statistical measure used to determine if a significant difference exists between the frequencies of observed and expected outcomes in one or more categories.

Respondents

Individuals who answer or respond to a survey or questionnaire.

Variable

A characteristic, number, or quantity that can be measured or quantified and can vary among subjects or over time.

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