For Concept Test, Companies Will Frequently Present Customers with ________

question 106

Multiple Choice

For concept test, companies will frequently present customers with ________ of the concept for a reliable concept test.

• A) a verbal description
• B) a PowerPoint slide
• C) a picture
• D) a physical presentation
• E) a printed paragraph

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Definitions:

Google Slides

A web-based presentation program included in the Google Drive service allowing users to create, edit, and present slideshows online.

PowerPoint

A presentation program developed by Microsoft, used to create visual aids for presentations by combining text, graphics, and multimedia.

Slideware

Generic term for presentation software such as PowerPoint and Keynote.

Observational Studies

Studies based on the observation of behaviors, not necessarily as in-depth as ethnographies.