Explain Why the PLC Can Be Applied to More Than

question 15

Essay

Explain why the PLC can be applied to more than just brands.

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Definitions:

Information Effect

The impact that newly acquired information has on an individual's understanding, attitudes, or behavior.

Social Media Engagement

Social media engagement measures the public shares, likes, and comments for an online business's social media efforts.

Product Review

An evaluation or critique of a product, typically published by consumers or industry experts.

Click Paths

The sequence of hyperlinks one or more website visitors follow on a given site, a valuable insight into user behavior.