Price Is Important to Managers ________

question 122

Multiple Choice

Price is important to managers ________.

• A) because prices cannot be changed quickly, so must be correctly determined
• B) because a small percentage improvement in price can generate a large percentage increase in profitability
• C) but other marketing mix elements create customer value and build relationships
• D) but product features can be changed more quickly
• E) but has little impact on a firm's market share

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Definitions:

Behavioral Changes

Alterations or modifications in the actions or reactions of an individual in response to external or internal stimuli.

Principles Of Learning

Fundamental guidelines or laws that describe how individuals acquire, modify, and retain knowledge and behaviors.

Maladaptive Practices

Behaviors or strategies that were initially beneficial but evolve into habits that are counterproductive or harmful to an individual's wellbeing.

Hereditary Principles

Fundamental concepts that explain the process by which traits and characteristics are passed from parents to offspring through genes.