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A pharmaceutical company in Utah recently released a new and expensive anti-ulcer drug in the market. The company justifies the high price of the drug by claiming that it is highly effective for treating all kinds of ulcers. The company also claims that the new drug will help bring down the need for invasive surgeries, an additional benefit for patients. Which of the following pricing strategies is the pharmaceutical company most likely using in this instance?
Problem-focused Coping
A coping strategy aimed at addressing the cause of stress in a practical way by either removing the stressor or reducing its impact.
Aerobic Exercise
Physical activity that increases the heart rate and the body’s use of oxygen, thereby improving overall fitness.
Serotonin
A neurotransmitter that is involved in mood regulation, appetite control, and sleep among other physiological processes.
Stressful Environment
A situation or setting that causes significant anxiety, tension, or stress.
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