In an Effort to Differentiate Its Offerings from Its Competitors

question 81

Multiple Choice

In an effort to differentiate its offerings from its competitors, Pegasus Computers decided to add an extra USB port in all its laptops besides providing a free pair of Delphi power bass headphones with every Pegasus laptop. Although the additional features increased the price of the laptops by $500, Pegasus was confident that the strategy would help boost demand for its laptops substantially. This is an example of ________.

• A) good-value pricing
• B) markup pricing
• C) break-even pricing
• D) value-added pricing
• E) cost-based pricing

Understand the significance of problem finding in the process of creativity.

Realize the impact of cultural and social discrimination on intelligence test scores.

Grasp the concept of environmental influences on generational changes in IQ scores.

Understand the concept and application of divergent thinking in generating new ideas.

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Definitions:

Serum

The clear, yellowish fluid that remains from blood plasma after clotting factors have been removed, used in diagnostic tests and treatments.

Lymphedema

Swelling typically in one of the arms or legs due to a blockage in the lymphatic system, preventing lymph fluid from draining well.

-edema

A suffix used in medical terminology to denote swelling or an accumulation of fluid in the tissues.

Leukocytes

White blood cells that are part of the immune system and defend the body against both infectious disease and foreign materials.