In the Aftermath of the Great Recession of 2008 to 2009

question 144

Multiple Choice

In the aftermath of the Great Recession of 2008 to 2009, consumers ________.

• A) have become more value conscious
• B) have become less value conscious
• C) exhibit great interest in prestige pricing
• D) show no interest in price cutting
• E) rarely endorse value-for-money deals

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Definitions:

External Forces

Factors outside of an organization that affect its performance, including economic, political, social, and technological influences.

Marketing Plans

Structured outlines that detail strategies, tactics, targeted activities, and allocations of resources for achieving the marketing goals of a business.

Trends

Patterns or tendencies in data indicating a general direction of change in society, technology, market preferences, or other fields over time.

Organization

An entity, such as a company, institution, or association, comprised of people and resources working together towards common goals.