If Detroit DLX Charges the Same Price for the Delivery

question 54

Multiple Choice

If Detroit DLX charges the same price for the delivery of its product to customers located in the states near the Great Lakes, but a different price to customers elsewhere, the company is using ________.

• A) psychological pricing
• B) promotional pricing
• C) zone pricing
• D) reference pricing
• E) uniform-delivered pricing

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Definitions:

Consumer Products

Goods sold directly to the end consumer for personal use, as opposed to being sold for further production or processing.

Detrimental Effects

Negative impacts or outcomes that result from a particular action or set of conditions.

Developed Markets

Countries with highly industrialized economies, well-developed financial markets, and high standards of living.

Wage-related Expenses

Costs incurred by employers that are directly associated with the payment of wages to employees, including taxes, benefits, and insurance.