Reasons for a Price Increase Include All of the Following

question 87

Multiple Choice

Reasons for a price increase include all of the following EXCEPT ________.

• A) a desire to improve profits
• B) cost inflation
• C) when the alternative is rationing of the product
• D) decreasing gross margins
• E) increasing supply of product

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Definitions:

Customer Benefit Approach

An approach whereby the salesperson asks questions that imply that the product will benefit the prospect.

Critical Needs

Essential requirements or factors that must be addressed or fulfilled to ensure the success or survival of a project, initiative, or business operation.

Probes

Questions or statements designed to gather more information, clarify understanding, or uncover needs and preferences during a conversation or sales process.

Two-Way Communication

A form of communication where information flows back and forth between two parties, allowing for feedback and interaction.