Which of the Following Is True of Market-Penetration Pricing

question 143

Multiple Choice

Which of the following is true of market-penetration pricing?

• A) It should be used when the product's quality and image support a high price.
• B) It involves setting a high price for a new product to appeal to the elite in society.
• C) It results in drawing in large numbers of buyers quickly, winning a large market share.
• D) It is best used in conjunction with a market-skimming pricing strategy.
• E) It results in the company making fewer and less profitable sales.

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