Refer to the Scenario Below to Answer the Following Question(s)

question 147

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Champion, Inc. is a manufacturer of lunch boxes, school bags, and school stationery. Charles Payton, the CEO of Champion, hopes to sell the products at a low price to penetrate the market quickly.
-Which of the following best supports a market-penetration strategy for Champion?

• A) Production costs increase as sales volume increases.
• B) It is very difficult for competitors to enter the market.
• C) The cost of producing a smaller volume is negligible.
• D) The quality of the products supports high initial prices.
• E) The market for the products is highly price sensitive.

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Definitions:

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