Which of the Following Is True of the Bottom of the Pyramid

question 51

Multiple Choice

Which of the following is true of the bottom of the pyramid?

• A) It is a market segment that has been tapped into and depleted.
• B) It consists of people who have easy access to luxury goods.
• C) It comprises people who have easy access to the basic amenities of life.
• D) It is considered a source of fresh growth opportunities.
• E) It is a market segment that has insignificant purchasing power.

---

Definitions:

Environmental Practices

Actions and policies implemented by an organization to minimize its impact on the environment and promote sustainability.

Social Practices

The patterns of behavior and norms that are accepted in a society or among particular social groups.

Sustainability

The practice of maintaining processes or states over time in a way that avoids depleting resources or causing ecological balance to suffer.

Balanced Scorecard

A strategic planning and management system that organizations use to communicate objectives, align business activities to the vision and strategy, and monitor performance against strategic goals.