A View of the Market That Specifies That Planning Starts

question 140

Multiple Choice

A view of the market that specifies that planning starts by identifying the needs of target customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value is a(n) ________ view.

• A) make-and-sell
• B) identify-and-target
• C) purchase-produce-and-consume
• D) market-and-profit
• E) sense-and-respond

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