Press Conferences, Speeches, Store Openings, Special Events, Newsletters, and Store

question 14

Multiple Choice

Press conferences, speeches, store openings, special events, newsletters, and store magazines are examples of ________ activities used by retailers to promote themselves.

• A) public relations
• B) sales promotions
• C) personal selling
• D) affinity marketing
• E) social marketing

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Definitions:

Sense of Commitment

A feeling of dedication or obligation towards someone or something, often involving personal investment and responsibility.

Being in Control

The feeling or state of having the power to influence or direct one’s environment or the outcomes in one's life.

Psychosomatic Diseases

Genuine physical ailments thought to be caused in part by stress and other psychological factors.

Heart and Lung

Vital organs in the human body where the heart pumps blood through the blood vessels and the lungs facilitate the exchange of oxygen and carbon dioxide.