Companies Are Doing Less ________ and More ________ as a Result

question 72

Multiple Choice

Companies are doing less ________ and more ________ as a result of the explosive developments in communication technologies to better target smaller customer segments.

• A) personal selling; digital activities
• B) public relations activities; digital activities
• C) digital activities; mass marketing
• D) mass marketing; digital marketing
• E) viral marketing; word-of-mouth marketing

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Definitions:

Decimal Form

A way of expressing numbers that includes a decimal point to represent fractions, distinguishing it from whole numbers.

Data Point Values

Numerical or categorical values that represent a specific piece of information within a dataset.

Visual

Pertaining to sight or things seen, often used in the context of presentations or data display.

Visual Elements

Components of a design or visual presentation, such as color, shape, line, and texture, that contribute to its overall aesthetic and message.