________ Involves Cultivating Opinion Leaders and Getting Them to Spread

question 115

Multiple Choice

________ involves cultivating opinion leaders and getting them to spread information about a product or a service to others in their communities.

• A) Sales promotion
• B) Indirect marketing
• C) Buzz marketing
• D) Stealth marketing
• E) Public relations

---

Definitions:

Stockholders' Equity

Represents the residual interest in the assets of a corporation after deducting liabilities, often referred to as shareholder's equity or owners' equity.

Preferred Dividends

Preferred Dividends are payments made to preferred shareholders, typically fixed and paid out before any dividends are distributed to common shareholders.

Par Value

The nominal or face value of a share of stock or a bond as specified by the issuing company.

Net Income

The ultimate earnings a company reports after all deductions, including taxes and expenses, from total income.