Though the ________ Method of Setting an Advertising Budget Is

question 40

Multiple Choice

Though the ________ method of setting an advertising budget is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit, it wrongly views sales as the cause of promotion rather than the result.

• A) percentage-of-sales
• B) integrated
• C) competitive-parity
• D) objective-and-task
• E) regression

---

Definitions:

Ethene

Ethene, also known as ethylene, is a simple hydrocarbon with the formula C2H4, acting as a hormone in plants and used as a precursor in the chemical industry.

Alkene

A hydrocarbon that contains at least one carbon-carbon double bond, characterized by the general formula CnH2n and often involved in chemical reactions due to its unsaturation.

Structural Formula

A representation of the molecular structure of a compound that shows how atoms are arranged and bonded to each other in a molecule.

3-Hexene

A type of alkene with a double bond between the third and fourth carbon atoms in its six-carbon chain.