Using a Push Strategy, the Producer Directs Its Marketing Activities

question 91

True/False

Using a push strategy, the producer directs its marketing activities (primarily advertising and consumer promotion) toward final consumers to induce them to buy the product.

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Definitions:

Prestige Proposition

A marketing strategy that emphasizes the luxury, exclusivity, or superior status of a product or service to attract high-end consumers.

Public Relations

The nonpersonal communication of information that is not paid for by an individual or organization.

Royal Family

The immediate family of a king or queen, including spouses, children, and sometimes extended relatives, who typically hold ceremonial, social, or political roles.

Suggestive Proposition

A proposition that implies that the prospect should act now.