The Use of Short-Term Incentives to Encourage the Purchase or Sale

question 146

Multiple Choice

The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.

• A) direct and digital marketing
• B) sales promotion
• C) personal selling
• D) public relations
• E) publicity

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Definitions:

Observational Learning

A form of learning that occurs through observing the behavior of others and the consequences of that behavior.

Reinforcement

In operant conditioning, any event that strengthens, or increases the frequency of, a desired behavior.

Strengthen Behaviour

The process of increasing the likelihood that a behavior will be repeated through reinforcement or reward.

Learning Theorists

Scholars and psychologists who study and develop theories about how people acquire knowledge, skills, attitudes, and behaviors.