Companies Often Fail to Integrate Their Various Messages to Consumers

question 68

Multiple Choice

Companies often fail to integrate their various messages to consumers because ________.

• A) historically, consumers have been able to distinguish between message sources
• B) advertising departments are reluctant to work with public relations professionals
• C) communications often come from different parts of the company
• D) personal selling and sales promotion are in direct conflict
• E) firms have overemphasized the concept of brand contact

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Definitions:

Preoccupied

Absorbed in thought; engrossed or distracted by something, resulting in a lack of attention to other matters.

Looked Up

To search for information or an entry in a reference book or database, or to seek information online.

Gender-neutral

Language or policies that do not discriminate between sexes or genders, aiming for inclusivity and fairness.

Coordinator

A coordinator is a person or role designated to organize and align the activities and efforts of a team or project towards achieving set goals or objectives.