In the Communication Process, the Reaction of the Receiver After

question 66

Multiple Choice

In the communication process, the reaction of the receiver after being exposed to a message is called the ________.

• A) response
• B) disturbance
• C) noise
• D) code
• E) distortion

Realize the impact of promotion methods, including public service announcements, in services marketing.

Understand the process of internal marketing and its necessity before targeting customers.

Understand the purpose and scope of consumer protection legislation.

Recognize the historical background and evolution of consumer protection laws.

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Definitions:

Overcounting

The process or instance of recording or reporting higher numbers or quantities than actually exist, often found in contexts like population census or inventory management.

Low Probability Sample

A sampling method where individuals or elements have a low chance of being selected for participation in a study.

Representative Sample

A subset of a population carefully selected to reflect the characteristics of the larger group accurately, essential for valid and generalizable research findings.

Voluntary Response Sample

A sample which consists of individuals who choose themselves to participate in a survey, often leading to bias and unrepresentative samples.