Using the AIDA Model, an Effective Marketing Message Should Get

question 46

Multiple Choice

Using the AIDA model, an effective marketing message should get attention, hold interest, ________, and obtain action.

• A) create differences
• B) enhance doubts
• C) double interest levels
• D) arouse desire
• E) minimize dismay

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Definitions:

Total Revenue

The aggregate income a company generates from its sales of products or delivery of services over a designated period.

Price Falls

A decrease in the market price of a good or service, which can affect consumer demand, producer supply, and overall market equilibrium.

Price Elasticity

A measure of how much the quantity demanded or supplied of a good changes in response to a change in its price.

Demand

The quantity of a good or service that consumers are willing and able to purchase at various prices during a given time period.