Sam, the Owner of a Small Company, Learned That a Competitor

question 14

Multiple Choice

Sam, the owner of a small company, learned that a competitor was planning to spend $150,000 on promotion in the next financial year. As soon as he learned this, Sam called his finance manager and said, "I want to spend $150,000 on promotion next year." In this case, which method of promotional budgeting does Sam use?

• A) the objective-and-task method
• B) the competitive-parity method
• C) the percentage-of-sales method
• D) the affordable method
• E) the pull-push method

---

Definitions:

Bulb Syringe

A simple rubber or silicone device with a bulb at one end and a narrow nozzle at the other, used for gentle suctioning of fluids from body cavities or administering liquids.

Mucus

A slippery secretion produced by and covering mucous membranes, primarily used to protect and lubricate the membranes.

Supine Position

A body position where the person lies flat on their back with the face up, often used in medical examination or treatment.

Thick Yellow Mucus

A type of phlegm or bodily secretion, often indicating infection or inflammation in the body, such as a cold or sinusitis.