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Refer to the Scenario Below to Answer the Following Question(s)

question 125

Multiple Choice

Refer to the scenario below to answer the following question(s) .
John Mayes opened Sparkle Janitorial in 2005. John began his business by acquiring two contracts for office cleaning services from two local manufacturing facilities. For two years, John and his wife, Barb, performed the cleaning services alone. After acquiring three additional cleaning contracts in 2007, John hired two employees. "Up to that point, we had room to grow but we really had no advertising plan," John stated. "We were relying mostly on word-of-mouth."
By 2010, Barb hired another two full-time employees to begin Sparkle's new endeavor: carpet cleaning in homes and offices. "Competition was getting tough for both of our services at that point," Barb added. "We ran a local radio spot three times each week. Then we had an advertiser print coupons on placemats. That gave us a little more exposure."
John and Barb Mayes admit that they did not realize the value of a sound promotional plan earlier. "We wish we would have put together something catchy with a jingle long before now," they said.
-When starting their business, John and Barb would most likely have benefitted from understanding ________.

Definitions:

Family-friendly

Policies or practices that are considerate of and supportive towards employees' family commitments, enabling better work-life balance.

Alienating

Creating a feeling of estrangement or detachment among individuals or within a group, often leading to a sense of isolation or disconnection.

Older Workers

Employees who are near or beyond the traditional retirement age, often bringing valuable experience and stability to the workforce.

Family-friendly Benefits

Benefits offered by employers that support the balance between work and family life, such as flexible working hours, parental leave, and childcare support.