Which of the Following Is a Major Element of Developing

question 157

Multiple Choice

Which of the following is a major element of developing an advertising strategy?

• A) selecting advertising media
• B) using sophisticated statistical models
• C) setting advertising objectives
• D) evaluating advertising campaigns
• E) setting the advertising budget

---

Definitions:

Influence

The power to impact the personality, growth, or actions of an individual or entity, or the impact resulting from this.

Control

The power to influence or direct people's behavior or the course of events.

Referent Power

The capacity to influence other people because of their desire to identify personally with you.

Charisma

The compelling attractiveness or charm that can inspire devotion in others.