An IKEA Ad Shows Consumers Creating Fanciful Room Designs with IKEA

question 125

Multiple Choice

An IKEA ad shows consumers creating fanciful room designs with IKEA furniture, such as "a bedroom for a queen made by Bree and her sister, designed by IKEA." Which of the following message execution styles is illustrated in this example?

• A) mood or image
• B) musical
• C) fantasy
• D) lifestyle
• E) personality symbol

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Definitions:

GI Series

A series of diagnostic tests that produce images of the gastrointestinal tract to detect abnormalities or diseases.

Barium

A chemical element with the symbol Ba, number 56 on the periodic table, used primarily in X-ray imaging to improve the contrast of the images.

Melena

The occurrence of dark, sticky feces, signaling bleeding within the gastrointestinal tract.

Peristalsis

A series of wave-like muscle contractions that move food to different processing stations in the digestive tract.