Which of the Following Is a Disadvantage of Using Direct

question 47

Multiple Choice

Which of the following is a disadvantage of using direct mail as an advertising medium?

• A) low audience selectivity
• B) no flexibility
• C) severe ad competition
• D) relatively high cost per exposure
• E) lack of personalization

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Definitions:

Survivalist

An individual who actively prepares for emergencies, such as natural disasters or societal collapse, often accumulating resources and learning skills to survive without modern conveniences.

Ideologies

Systems of beliefs and values that influence how individuals view the world and interact within it.

Target Population

The entire group about which a researcher would like to be able to generalize.

Sampling

The process of selecting a subset of individuals from a population to represent the whole, used in statistical analysis and research.