Which of the Following Best Explains Why Public Relations Is

question 84

Multiple Choice

Which of the following best explains why public relations is often overlooked as a tool for supporting product marketing objectives?

• A) Public relations departments are typically large divisions within corporations.
• B) The time and costs associated with public relations prohibit its extensive use.
• C) Public relations specialists lack the skills necessary to work with marketing experts.
• D) Many public relations professionals see their jobs as communicating, not brand building.
• E) The public relations department handles stockholders and legislators but not employees.

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Definitions:

Dominant Approach

The most widely accepted or practiced method or perspective within a particular field or context.

Tautology

A redundant or repetitive statement in which the conclusion is equivalent to the premise, offering no new information.

Social Structures

The organized set of social institutions and patterns of institutionalized relationships that together compose society.

Positions

The roles, stances, or locations individuals or groups occupy within social, cultural, or political contexts.