Examlex
Encouraging customers to switch brands is most likely the objective of ________ advertising.
Existential Import
The implication that something exists within the context of a proposition.
Modern View
A contemporary perspective or approach that reflects the current state of understanding, thinking, or practice in a particular domain.
Existential Import
a principle in traditional logic asserting that affirmative statements imply the existence of their subjects, essential in understanding syllogisms and propositions.
Traditional View
A perspective or approach that adheres to long-established practices or interpretations within a particular field or culture, often contrasting with modern or innovative methods.
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