Which Term Refers to the General Idea That Will Be

question 35

Multiple Choice

Which term refers to the general idea that will be communicated to consumers through an advertisement?

• A) advertising appeal
• B) message strategy
• C) consumer-generated message
• D) creative concept
• E) message execution

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Definitions:

Significant Inventory

Significant Inventory refers to a large amount of stock on hand, indicating the accumulation of products that a business has available for sale or production purposes.

Brand Associations

The thoughts, feelings, perceptions, and beliefs that consumers have about a brand, as connected in the consumer's memory.

Economical

Providing good value or service in relation to the amount of money, time, or effort spent.

Eco-friendly Washer

A washing machine designed to minimize its environmental impact through energy efficiency and water conservation.