What Is the First Element That a Reader Most Likely

question 145

Multiple Choice

What is the first element that a reader most likely notices in a print ad?

• A) copy
• B) illustration
• C) headline
• D) slogan
• E) tone

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Definitions:

Express Warranties

Explicit guarantees made by a seller that affirm or promise specific attributes or conditions of a product.

Statute of Limitations

A law that sets the maximum period one can wait before filing a lawsuit, depending on the type of case or claim.

Warranty Rights

The entitlements a buyer has under a warranty, including repair, replacement, or refund for products that fail to meet the specified standards.

Privity

The direct relationship between parties to a contract, conferring rights and obligations.