Which of the Following Is a Disadvantage of Using Direct

question 47

Multiple Choice

Which of the following is a disadvantage of using direct mail as an advertising medium?

• A) low audience selectivity
• B) no flexibility
• C) severe ad competition
• D) relatively high cost per exposure
• E) lack of personalization

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Definitions:

Positive Identities

The aspects of an individual’s self-concept that are viewed in a positive light and contribute to the sense of self-worth.

Second-generation Immigrants

Individuals born in a country, but having at least one parent who immigrated to that country.

Social Networks

Platforms and communities where individuals interact, share content, and communicate, often through the internet.

Optimal Identity Development

Refers to the process through which individuals achieve a sense of self, purpose, and belonging, ideally in a healthy and positive manner.